You don’t need to break the bank to promote your business though your commitment and time is needed. Creatively and cost- effectively you can use the growing digital world to market your business products and services.
- A referral program is a good start as you could use your existing customer base to build new ones. It can include affiliates, partners and customers.
- Hosting a Meetup-a casual and free event hosted a small business, group or organization. These events have a positive effect in promoting your relationship with customers and hence your business.
- Email marketing is still an inexpensive method of getting your content to your target customers.
- Social media marketing is most probably the most effective marketing approach – cost effective with a global reach using Facebook, Twitter, LinkedIn, Pinterest, etc.