An employee now seeks more than just his job. Apart from a good paycheck and work-life balance he is also looking for meaning and appreciation. A recent survey by Monster showed that more than 50% of the 2000 employees taking part in this survey do not feel appreciated at work. Appreciation is good for motivation, retention and employee relationship. Sometimes leaders get so lost in the demands of the workplace that they unknowingly undervalue their employees and fail to recognise its negative effects. An employee can feel demotivated if there is no recognition of his strengths and hard work. A word of gratitude helps boost the spirit of everyone regarding there work.

Some simple ways to show you appreciate your employees would be to have conversations with them telling them you appreciate their work, treat them with dignity, recognizing and appreciating individual efforts.


You don’t need to break the bank to promote your business though your commitment and time is needed. Creatively and cost- effectively you can use the growing digital world to market your business products and services.

  • A referral program is a good start as you could use your existing customer base to build new ones. It can include affiliates, partners and customers.
  • Hosting a Meetup-a casual and free event hosted a small business, group or organization. These events have a positive effect in promoting your relationship with customers and hence your business.
  • Email marketing is still an inexpensive method of getting your content to your target customers.
  • Social media marketing is most probably the most effective marketing approach – cost effective with a global reach using Facebook, Twitter, LinkedIn, Pinterest, etc.